Graphic Partners can offer a variety of solutions to help our clients reduce their impact on the environment:
Sustainable and/or Recycled Materials
Graphic Partners “house sheets” are recycled. GP sorts and recycles all waste sheets to save landfill space.
Eco-friendly Stocks
We are one of your best sources to obtain information on new recycled or sustainable paper offerings from the mills.
Targeted Version Printing
Segregate lead lists to send the right messages to the right groups and avoid waste.
Personalized (URLs) Web Pages
Implement the dynamics of direct mail combined with a personal URL web landing page to obtain additional data mining and immediate notification for response follow-up. These highly targeted pieces help you eliminate waste by printing smaller, yet more effective, direct mail quantities.
For more info on this service see Direct Mail Personalization.
GP Online Solutions
Online tool to order marketing collateral via a “shopping cart” catalog-style online program and print on demand. Variable, static or inventory items can be combined to save on delivery impact.
For more info on this service see Document Management Solutions
Digital Printing and Variable Data 1:1 Marketing
Digital printing enables short-run color work. It has far less impact on the environment and uses non-toxic toner, and toner-based inks, which produce less chemical waste. Add variables to your message to address unique touch points that resonate — this enables smaller mailing quantities, yet similar response rates.
For more info on this service see Digital Printing.