Make a big impact for less with Digital Printing
With digital printing, you can cost-effectively print small quantities as the need arises, and get better response rates.
- Variable data printing lets you personalize text, images, and colors, to create a highly personalized direct mail campaign to each of your customers.
- Our digital equipment enables you to reduce lead times and realize cost savings for short run print projects.
- State-of-the-art color printers and presses deliver offset quality – featuring rich color, vibrant images, and sharp text – and enable high quality print-on-demand and personalization on a wide variety of materials, including magnets, clings, and plastics.
Furthermore, smaller quantity, highly targeted communication pieces means less paper waste, which lessens your footprint on the environment.
Marketers are often amazed at the waste attributed to collateral production. Industry estimates indicate that, for every dollar spent on printing, an incremental $5-8 is spent on related activities, such as general internal administrative costs, internal document preparation and review, internal and external creative costs, warehousing, archiving, fulfilment, and distribution.
A large part of the extra expense is in the high cost of obsolescence. An extraordinary 31% of printed material goes to waste. It quickly becomes outdated and ultimately gets thrown out.
Variable Data 1:1 Marketing
It’s proven that customers respond to messages that are relevant to them. Variable data printing lets you personalize text, images, and colors, to create a highly personalized direct mail campaign to each of your customers. This gives you the efficiency of mass mailing with the relevance of one-to-one communication. With Digital Printing, you’re lowering costs, lessening your footprint on the environment, and raising response rates, for a higher return on investment.
Virtual Warehousing
This technology lets your marketing piece keep up with the rapid pace of your product evolution. Storing files, such as training manuals, “virtually” enables you to print quantities only as you need them, so you can update files as quickly as your specifications change.